Launch is the official brand identity developed for UNC Charlotte’s BFA Senior Exhibition. Multiple concepts were proposed across the class, and our group’s idea, Launch, was selected by majority vote. I took the lead role in refining the brand direction and redesigning the final exhibition logo.
Typeface Exploration
The branding began with an exploration of display serif typefaces that could balance elegance and futurism. Several options were tested to identify a style that communicated sophistication, visual impact, and an editorial tone appropriate for a senior exhibition.
Logoform Exploration
The branding began with an exploration of display serif typefaces that could balance elegance and futurism. Several options were tested to identify a style that communicated sophistication, visual impact, and an editorial tone appropriate for a senior exhibition.
Final Logo Direction
The final logo solution (second revision) combines a high-contrast serif foundation with a radiant starburst embedded in the “A.” This mark captures the exhibition’s central message: rising forward, entering the next stage, and creating ignition behind our work. Its sharp curves, celestial presence, and bold silhouette define the core aesthetic of the Launch identity.
Wordmark & Logo Lockup
The completed wordmark pairs the refined “A” with a full typographic lockup, resulting in a cohesive and memorable brand signature. Both light and dark variations were developed to ensure strong visibility across exhibition materials, digital screens, and promotional assets.
