A modern logo system created for Sam Hall, a freelance sound designer and audio engineer. This identity blends rhythm, motion, and clarity to visually represent the energy of Sam’s sound-based work.
Logo Exploration
Early explorations focused on capturing movement, vibration, and the organic flow of sound waves. Each mark experiments with different levels of rhythm, symmetry, and visual noise to find a form that reflects Sam's creative voice.
Final Mark
The selected logo uses layered circular waveforms to represent:
Sound traveling outward
A calm but energetic rhythm
A recognizable “signature” visual identity
It balances both structure and fluid motion — aligning with Sam’s work in music production and audio design.
Typography
Komet was chosen for its bold geometric forms and strong presence.
Its sharp edges and clean curves pair naturally with the circular motion of the logo, creating a unified and modern identity.
Its sharp edges and clean curves pair naturally with the circular motion of the logo, creating a unified and modern identity.
Black & White Applications
High-contrast versions preserve clarity at small sizes and maintain strong recognizability across dark and light backgrounds.
Colored Applications
A custom orange hue (#FF8C3E) adds warmth and vibrancy, reflecting the creative and energetic nature of Sam’s sound work.
Multicolor Variant
A gradient treatment introduces depth and movement — echoing the dynamic layers found in audio waves.
Business Card Layouts
Several card variations were developed to explore hierarchy, contrast, and readability. Each version maintains brand consistency while offering different moods through color and layout. Details included are:
Name and Title
Phone Number
Email
Portfolio / Website
Clean spacing and bold typography keep the design modern and accessible.
Brand in Context
The identity was applied to physical mockups to demonstrate real-world usability. The logo retains its sharpness, rhythm, and clarity across materials, ensuring a strong presence whether printed or digital. These mockups highlight how the brand performs in:
Textured surfaces
Large-scale applications
Subtle lighting environments
