On the Student Affairs Marketing team, I worked with the Campus Activities Board (CAB) to design event promotions, adapting their vibrant, student-focused identity across flyers, posters, digital screens, and social media.
Client Background
CAB offers concerts, game nights, cultural events, and more. I aimed to unify these programs with a cohesive visual voice that captured CAB’s energy, inclusivity, and school spirit.
Design Process
CAB provided briefs detailing each event’s theme and requirements, which I translated into visual directions through layout, typography, and color choices while keeping the branding consistent.
Designs were adapted for A-Frames, campus screens, email graphics, and social media, ensuring consistency across all CAB platforms. Each layout was resized and refined for clarity, balance, and color accuracy.
A-Frame
Campus Events
Flyer
IG Story
IG Social
CAB’s campaigns used playful colors, dynamic type, and bold imagery to create an energetic, student-focused look. I adapted each event’s visuals to its theme while keeping core CAB branding consistent.
Final Mockups
